The Masterflex Group has set itself an ambitious goal by 2035 under the title “Hero@Zero”: The transition of the Group’s business model into a circular economy system.
With our Hero@Zero strategy, we want to make a positive contribution for our customers that is both economically and ecologically sustainable. Our vision is a circular economy for hoses and connection systems.
Dr. Andreas Bastin, CEO Masterflex Group
What are the goals of the strategic version Hero@Zero?
The aim of the strategy is to gradually transform the existing product, consulting and solution expertise into a system based on a circular economy by 2035.
The most important building block to make this possible is the digital hose world AMPIUS®: only by digitizing all products (digital product passport) and their life cycle can a circular economy of hoses and connection systems be mapped.
The vision is to gradually reorganize the current consulting and product business and expand it to include additional services such as take-back, recycling and eco-certification. As a leading company in its market (“Hero”), the Masterflex Group is thus committed to not consuming any additional resources (i.e. “Zero”).
In addition to operational excellence, digitalization and internationalization, this is a further aspect of the Masterflex Group’s transformation into a company that will continue to be secure and modern in the future.